ABOUT THE E-PRO FOR ASSOCIATION MANAGEMENT PROGRAM

The Need For the Program

The way real estate practitioners sell real estate today is not the way they sold it 20, 15, 10, even 5 years ago. The way they sell it today is not the way they will sell it tomorrow. The driving force behind this change is technology and the Internet. In this changing environment, associations must work to remain relevant to the membership. The more emphasis and influence an association has in its efforts to move its membership online, the more valuable the association is to its members. In other words, the support of members during their own transition from an analog (manual systems, paper based) to a digital business structure provides an opportunity for the association to become a valued technology partner for its members.

Associations must continue to enhance efficiencies of operation and dissemination of information by dealing more and more with their members in an online, web-enabled environment. The time savings in using the Internet for member communications and information can help the association's bottom line.

Key Points About The Program

e-PRO…NAR's Only Technology Certification Program For Association Management

Teaches to all levels of prior technology knowledge
Taught online, at any time, from any computer with Internet access

Benefits of becoming an e-PRO for Association Management

Improve your online proficiency with e-mail and the web
Gain valuable online marketing tips
Access to the Community of e-PRO for Association Management professionals and experts
Obtain the NAR Certification, e-PRO for Association Management, The Official Technology Certification Program of the National Association of REALTORS®.

e-PRO for Association Management Program Goals

Bring to the Association Executive and Staff Specialist a convenient and thorough method of acquiring the skills necessary to service the member and the "Connected Consumer"
Build and support an Online Community of e-PRO for Association Management graduates

e-PRO Course Design - The e-PRO e-xperience:

4 Modules:

Module 1: Understanding the Miracle of the Internet
Module 2: E-mail Communication and Marketing
Module 3: WWW - Marketing, Publishing, Service and Support
Module 4: Putting the Internet and Technology to Work for You - Virtual Community and Tools of the Trade

Each Module contains 4 Sections, each Section contains:

Learning Objectives
Key Concepts - The major text for the Course.
Review Questions that reinforce the key concepts
Must answer correctly to move forward
Explanation given; not graded
Assignments
Exercises
Demonstrate a skill - change return address; signature
Field Trips
Research on the Web
Respond online to field trip questions
Discussion Questions - Allows Candidate to verbalize web experiences
Related Readings - for those looking for more in-depth information
Section Examination - 12 multiple choice/True-False questions.
75% passing grade required to advance to next section
Instant grading - answer and explanation given
Retakes until passing grade achieved - randomizing of questions and answers on retakes.

"Raising the bar without leaving anyone behind."

e-PRO for Association Management Course Final Exam
50 questions selected randomly from ever increasing pool of questions
75% passing grade required for Certification as an e-PRO for association management
Instant grading - answer and explanation given
Retakes until passing grade achieved - randomizing of questions and answers on retakes.
e-Community Requirements - e-PRO Certification requires:
30 days on the industry Listserv Community AETalk.
30 day participation on the Course List Serv. This will provide Candidates access to the Course authors and to other Candidates in the program.
Review Period
6 months to complete course from date of access

All Assignments are reviewed prior to Candidate being Certified. Certification takes place after review and 30 days continued participation on the listservs from date of passing Final exam.