The March issue REALTOR® Magazine features a great article from Todd Carpenter, NAR’s social media manager and a frequent contributor to the e-PRO® Blog, discussing the importance of choosing your friends carefully on today’s social networks.

In his article, Todd suggests that today’s agents focus on the quality of their online relationships versus the quantity of friends as a means of building their sphere of influence. He also offers tips for deepening these potentially business-building relationships through three key factors: similarities, vulnerabilities and proximity.

Be sure to check out Todd’s full article here and share your experience with maintaining online relationships below.